How we do what we do is just as important as who we do it for

Whether you need granular intelligence or big-picture data, INTELLIGENT iNSiGHTS can help you accomplish your desired outcomes using a qualitative study, a small-scale quantitative study, or a combination study.

QUALITATIVE STUDY

If the purpose of your project is to inform a business reset, new product development initiative, market segmentation decisions, or consumer perceptions, our qualitative studies can use a number of methods to help you accomplish your objective:


  • Telephone in-depth interviews (TDI)
  • Face-to-face in-depth interviews (IDI)
  • Web-assisted telephone interviewing (WATI)
  • Webcam interviews (webcam IDI using videotelephony & online platforms such as Zoom, MS Teams, Google Meet, Join.me, and GoToMeeting)
  • Dyads and triads
  • Focus groups and mini focus groups (face to face or online)
  • Ethnography and digital ethnography (observation, diaries, journals, bulletin boards, communities)


QUANTITATIVE STUDY

If you require statistically significant data about your consumers, competitors, product/service category, business sector, markets, and the like, INTELLIGENT iNSiGHTS can take up a small-scale quantitative study on your behalf using the following methods:


  • Computer-Assisted Telephone Interviews (CATI)
  • Computer-Aided Web Interviews (CAWI) or online surveys using your survey platform or ours

TYPES OF STUDIES

Here are some of the qualitative, quantitative or combination studies INTELLIGENT iNSiGHTS can take up on your behalf:


Voice of the Customer

A voice-of-the-customer study can uncover consumer needs and attitudes, which can then be used to inform brand & marketing decisions.


Pricing

Pricing can have a significant impact on brand performance as well as the top line, especially if you’re a business operating (or aspiring to do so) in multiple countries/markets.


Market opportunity

Being first or popular in a market or category is becoming even more challenging. Identifying a gap in an existing market or consumer perception and then successfully exploiting it will require businesses to dig deep for insights that have the potential to help them make a measurable impact.


Segmentation

Finding the right consumers is just as important as having the right product to sell them and at the right price and place.


Competition

Marketing myopia can undermine even the most innovative category disruptor as well as a legacy brand that enjoys economies of scale.


Employees

Increasingly, newer generations of employees are likely to assess the attractiveness of an employer on the basis of the impact the business has on their people, besides the environment and society.


For more information about how we go about planning, coordinating the many moving parts of, and completing a research study, please email info@intelligentinsightsgroup.com or call +44 131 564 3070

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